Coors Light Temperature Label
Now on coors light bottles and cans the iconic mountains still turn blue when the beer is cold and in addition a new cold indicator bar will turn blue at the same time. The mountains turn blue at regular refrigerator temperature or just over 40 degrees.
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Coors light rolls out free cold brews for record breaking temperatures by pat evans at patevans posted on may 31 2019 600am pst 053119 600am pst share on facebook tweet this share.
Coors light temperature label. Ok i am new owner of a kegerator and put a half barrel of coors light in it. This claim is proven through various coors light advertising executions that attempt to own cold. Coors light has a mountain icon to represent the beer in place of the logo.
Millercoors did provide ballpark figures. Coors figured out how to put temperature sensitive ink on its labels. For coors light the red coors script looks similar although light uses a slimmer font and is black rather than white.
According to the recent coors light commercials coors light is the worlds most refreshing beer. It was first produced in 1978 by the coors brewing company. Then when the coors light temperature is at the peak of refreshment a second super cold indicator bar turns blue.
Its not hard to understand why. The thermometer on top of fridge gave a temp of 38 degrees. It sat from friday to monday not knowing that there is a difference in paintball co2 tanks and kegerator co2 tanks on a saturday.
Coors tap fortune 500 already used color changing ink on paper labels for bottles but the brewer had struggled to find a contractor that could create the same effect on cans. Coke has its secret cola recipe halliburton its hydraulic fracturing fluid. It starts turning blue says coors when the beer inside hits 47 degrees and finishes the process finishes at 43 degrees.
The biggest change according to an image shown to ad age is that the front of the bottles no longer tout 2 stage cold activation that refers to mountain images on the bottle turning blue when the brew reaches a certain cold temperature. Coors light has trade secret cold. Thanks to ctis ink the mountains on coors light cans turn blue when the beer reaches optimal drinking temperature roughly 43 50 f.
The beer has a cold certified label which turns the mountains on the label from white to blue when the beers temperature is lowered to 39 degrees fahrenheit. Coors is 42 abv light beer that is always lagered filtered and packaged cold. Presumably because cold will link back to frost filtered their process.
The super cold strip at a little bit lower. Thus you know at a glance which ones the cold one without having to open it up and potentially spoil an otherwise perfectly good beer. Beer temp was also 38 degrees.
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